Zoë Lillian

The real deal: digital copywriting, making sense of analytics, social media strategy, content curation, community management for six accounts, and in-house fun expert.

Find me in my natural habitat → leveraging content for the greater good, ie. Instagramming, blogging (3istrategy.wordpress.com) or crafting posts for our clients' Facebook pages.

Working one-on-one with the executive team to develop an exciting and effective marketing strategy for the launch of the new Sunkist Blends line of nuts and trail mixes /// This includes creating and developing social media channels, branding, event planning and design for brand kickoff events, and collaborating with other great minds at Trifecta on marketing projects ///

Selected in part by the American Advertising Federation to join North America's first Initiative Future Board- a creative think tank established to give voice to the rising stars in the advertising industry /// Find out more: http://bit.ly/yDruVd

Executing PR and media relations for events /// Providing input and assisting in all print and digital branding materials /// Manager and author of Facebook page, Twitter and MailChimp /// Strategic planning of communications and social media channels

Marketing outreach in North Hollywood, Santa Clarita, and Canyon Country neighborhoods /// Writing event description copy for social media and blog use /// Establish detailed contact databases /// Assisted in setup and coordination of promotional events /// Coordinate and introduce speakers

Raised Facebook likes by 360% for the Ivey Awards Account /// Custom HTML for Tumblr Designed
social media strategy /// Created digital strategy for the 2011 Ivey Awards and 2011 Charlie Awards /// Setup on-site advertising installations in three different venues

A Room of One's Own, California Institute of the Arts; 25 person production /// Worked with team of 4 on marketing and advertising materials including campaign with print, digital, and guerilla tactics

Created Facebook page, planning and strategy /// Trained staff in Facebook and social media use /// Grew initial "likes" from 0-80 in under 30 days

Maintained and updated contact and pricing databases /// Contacted over 350 customers bi-weekly with promotions /// Author/editor/creator of retail newsletter and advertising materials /// Grew social media presence from 200 to over 1,000 subscribers in under 5 months

Compiled information necessary for improvement of current line of craft kits /// Followed up with over 20 clients and leads /// Market research on competitors

Greeted and directed guests /// Monitored building /// Operated 6 incoming phone lines

Assisted customers in retail store /// Maintained safe and enjoyable working environment /// Organized product placement within store